Hoi An's markets are compact and easy to add to an Old Town stay, from the central food market to evening stalls across the river.
Choose by atmosphere and timing rather than trying to visit every market.
A busy riverside market where fresh produce, seafood and prepared food sit close to the Old Town.
Morning gives the strongest working-market feel before the hottest part of the day.
A visitor-oriented evening market that works naturally after sunset in the historic centre.
Come for the atmosphere and lantern displays, then compare souvenir quality before buying.
The market area and nearby lanes are useful places to try simple local dishes without turning the evening into a formal restaurant meal.
Busy stalls with fast turnover are usually the most interesting places to start.
Produce, flower and floating markets are usually most interesting before the day gets hot.
Markets are workplaces first, even when they are popular with travelers.
For souvenirs and visitor-oriented goods, browse more than one stall before deciding.
Small purchases are easier when you are not relying on large-denomination cash.
